Director · Producer · Content Videographer

Bryce Holloway.

Creative and strategic director / producer with a decade of experience leading high impact YouTube content. Driving audience growth, cultural relevance, and viral series across PWR, Click, The Eboys, Lachlan, and Misfits.

View Selected Work → Get in Touch

Director Producer Content Videographer Technical Lead

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500M+

Combined Views

8+ Years

In YouTube Production

Major Channels Led

Spotify UK Podcast Chart

Selected Projects

The work I'm
most proud of.

Long form pieces and partnerships that warranted their own deep dive. Full case studies coming soon.

Documentary Case study soon

PWR: Making of a Champion

Co Producer · Cinematographer · Co Writer · Screen Australia × YouTube

Brand Case study soon

Red Bull Projects

Director · Cinematographer · 50 Hours of Extreme Sports

Brand · 2024 Case study soon

PWR × NACON / RIG

Director · Traditional filmmaking workflow for the partnership relaunch

Channel · Lead Producer

PWR.

Guided and introduced IRL production into a primarily gaming channel, teaching the workflows, methods and ideology behind audience first IRL content. Brought to life PWR's most popular series both creatively and technically: Race to Unreal, Among Us IRL, Room = Concept and more.

Lead Producer (IRL) November 2022 to March 2026 Melbourne, Victoria

Race to Unreal Series

High energy competitive Fortnite racing format. Narrative tension, drama and gaming. 50M+ views

Series

Director · Producer

Among Us IRL

PWR's most popular live action format, with widespread engagement and cultural reach. 30M+ views

Series

Producer · Director

Room = ??? Series

Original IRL gaming concept that spawned imitators. 10M+ views

PWR × MrBeast The Ultimate Race ft. MrBeast

Technical Lead · Videographer

The Ultimate Race ft. MrBeast

Feastables Sydney relaunch. 3.3M views

PWR × Lachlan Hide and Seek F1 Track

Camera · Technical Lead

Hide & Seek · F1 Track

Shot in Austria. 1.5M views

Channel · Editor & Channel Manager

The Eboys Podcast.

A collaborative weekly podcast during the lockdown era of YouTube. Unlike polished podcast productions, it leaned into a lowfi "friends talking online" energy, which became a huge part of its appeal. Peaked at #1 on Spotify UK's podcast charts.

Editor · Channel Manager August 2020 to April 2021 Misfits Network · Remote

Episode #1

Editor · Channel Manager

Eboys Podcast · Episode One

The series opener. The original four · YouTube

Episode #3

Editor · Channel Manager

WillNE's Deepest Secret · Eboys #3

A breakout episode in the run. YouTube

Listen to every episode on Spotify

Channel · Videographer / Editor / Producer

Click.

Created content with Lazarbeam, Loserfruit, Bazza, Crayator and Marcus during the early days of IRL group content on YouTube. Sole filmmaker for Click and Double Click for 10 months. Within 3 months, viewership grew 300%. Click was the biggest group channel in Australia and one of the biggest in the world during its run.

Videographer · Editor · Producer November 2018 to February 2020 Sydney, NSW

28M+ Views Click Most Searched Questions

Videographer · Director · Editor

Click · Most Searched Questions

My most viewed long form video to date. 28M+ views

Personal Favourite

Videographer · Director · Editor

About

A creative
and strategic operator.

I'm a director and producer who specialises in building and scaling YouTube IRL formats. The kind of content that drives serious audience growth, cultural relevance and measurable engagement.

My career has spanned the biggest creator channels in Australia and the UK, leading PWR's most viewed series, building Click into the biggest group channel in the country (1.8M subs gained, 300% viewership growth in 3 months), and channel managing The Eboys Podcast to #1 on Spotify UK's charts.

I work at the intersection of story, strategy and technical execution. Whether I'm directing a 50M view series, shooting Red Bull's 50 Hours of Extreme Sports, or producing a feature documentary with Screen Australia. Every choice I make is intentional and audience first.

"Story first. Technical and conceptual choices made with intention."

Capabilities

Production LeadershipTeam management, stakeholder alignment, talent hospitality, budget & scheduling.
Creative DevelopmentAudience focused storytelling, branded content, format ideation.
Technical ExpertiseCinematography, editing workflows, camera technology, on set systems.
Story First ApproachTechnical and conceptual choices made with intention.
AnalyticsYouTube Analytics, KPI driven optimisation, social insights.
EducationB.F.A. Film, TV & New Media · QUT (Minor in Creative Writing).

Brands & Partners

Trusted on set by.

Selected brands and platforms I've directed, shot or produced for through PWR, Click and personal commissions. Hover to pause.

Let's Make Something

Got a project?
Let's talk.

Currently open to director / producer roles, freelance commissions and brand partnerships. Based in South Yarra, Melbourne. Happy to travel and work remotely.

btavis1994@gmail.com +61 424 428 321 bryceholloway.com.au Download CV / Portfolio (PDF)

BasedSouth Yarra, Melbourne

Status● Available May 2026

SpecialismIRL · Series · Branded Content

EducationBFA Film, TV & New Media · QUT

Latest roleLead Producer · PWR (2022 to 2026)